Those of you know are in the market research industry are well-aware of the cyclical nature of our business. In addition to the natural economic fluctuations, we face all of the market characteristics that a stock broker would. e.g. mergers, acquisitions, leadership change etc… All of these things tend to affect the flow of research that brands and companies conduct.
Luckily for us, the famine seems to have ended and things are beginning to pick back up! For now, we hang-on, dig in and enjoy the ride. Dave and Elizabeth will be off shortly on a practical world tour as I will be speaking at the AMA MR SIG and at BigD, as well as working on two other potential Spych projects. This influx of time consuming tasks is the major cause for the lack of a recent update, but not to worry, we will keep you updated!
Things are really starting to take shape with the new website design as we have signed off on the final design and are moving into the production phases. Everyone is excited and the demos I have seen are phenomenal. It will be cool to see a totally new looking site in the MR realm. The next task is revamping our business cards. We are looking for a cool design and for the right printer. I recently received some great samples from BLANKS in Dallas and they look great. I will continue to browse and narrow the choices as we begin to formalize a design. If you have any thoughts or suggestions feel free to let me know!!!
I will be traveling back to Dallas for a good part of May and hopefully if we have not had a chance to meet yet, we should!! Feel free to give me a shout via twitter or any other channel through our website and I will make every effort to find a way to meet up and chat. The Spych consumer team is still brewing and we will be reaching out to teens and young adults everywhere in a short time. It will be such a cool way for you to stay connected with the companies that you love and help give a voice in the production and ideation process that goes into the products you buy. If you have ever asked “why doesn’t ___ make this” or “__ company should do this,” then the Spych consumer team is your way to finally voice your opinion. We are working toward bringing you some of the most popular companies as well as some local smaller shops that you can help take to the main stage! More updates to come!
What companies would you like to work with and give advice to?
Spych Market Analytics 