Posts Tagged ‘Twitter’

Twitter Profile Changes Strengthen Brand Messaging

By upgrading the aesthetic elements of Twitter profiles, they’re now providing individuals & brands with more opportunities to strengthen their branding messages in the digital space. The addition of a “Header Image” – which could be likened to the Facebook cover photo – allows users to upgrade the look & feel of their profiles. With the right marketing & creative minds at work, this will also be great for brands as they continue searching for ways to strengthen their digital marketing presence!

Header Image Ex.

Image

How does this affect you & How do you do It?

As it stands today, Twitter isn’t pushing the new profile changes automatically. That means you can disregard this post & do nothing to keep the old profile layout if you choose to do so. However, since you’re here & have read this far, switching to the new profile layout & adding a custom header image is simple. The process is slightly different depending on whether you’re executing it through the website or using an app, so we’ll outline the steps for changing your profile through both the website & the iPad app.

From the Website:

  1. After logging in, head to the profile editing page by visiting https://twitter.com/settings/design. You can also access this page by either clicking on the “Edit your profile” button on your profile page or the “Settings” (gear icon) on the right side of the top menu bar & selecting “Edit profile”, and clicking “Design” on the left menu.
  2. Scroll past all the themes you’re use to seeing, & you’ll eventually see the new “Header” option. From here, you will just need to choose an image from your computer to upload as your new header.
  3. Once you’ve chosen the image, you’ll have the ability to zoom or reposition it before uploading.
  4. Admire your art…

From the iPad App:

  1. Navigate to your profile page by clicking on the “Me” icon on the bottom of the menu on the left of the screen
  2. Click the Settings gear, & select “Edit profile”
  3. Select the “Header” option at the top of the menu that pops up
  4. Choose an image file from your mobile device. If you have a camera on your device, it will also give you the option of taking a new photo. Just like on the website, you have the opportunity to adjust the size & positioning of the image before adding it
  5. Admire your art…

Here at SPYCH, we’re always on the lookout for creative brand messaging & examples of good work. Include your Twitter handles or other great examples you’ve seen in the comments so we can check them out & show you some love!

 

– Landon

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You know what it’s like: sitting at the computer and staring at the “Social Media Slot Machine” with continuous updates from Facebook friends and the stream of tweets trickling down your screen… Not knowing what to post or even just lurking on different sites trying to learn how to get your customers involved with what your company is doing online… There’s a better way to interact online than silently stalking competitors to understand their strategy!

Here’s where we suggest you start.

First, think about your company (you may need to get out a sheet of paper to track this conversation in your head), and REALLY think about it. Lay out all your marketing messages, brand promises and mission statements and get down to the core of what your brand represents. Conjure up what it means to be a part of the company – to be involved in the everyday excitement of working with colleagues and having the opportunity to build relationships with new clients. It may help to think about the concept behind:

  • Brand Vision- What do you want to accomplish through social media? Do you want to teach your customers about your company? Or, do you want to educate other professionals about your industry? Picking the core vision will help when discerning what content to post online.
  • Brand Audience- What audience do you want to listen to you? Identify the key customers your company should broadcast its messages to.
  • Brand Personality- It’s more than just your company’s voice, it’s what that voice represents. Think of that ultimate employee who exemplifies the company’s values in everything he or she does on a daily basis. Whether it is in their communication mannerisms or the activities they participate in after work… Speak from this voice!

The next important step is to become an active and consistent presence online. By making daily updates on social media channels, customers following your company will begin to develop an understanding of your brand. You may be asking yourself, “I don’t even know what to post! How can I find something that will engage my followers?” Well, the good news is you don’t necessarily need to be the opinion leader yet, but you do need to have an opinion with what you choose to post. Find articles and online sites that correlate with the vision of your company and make sure they are fitted to enlighten your specific audience. As mentioned earlier – “customers following your company will begin to develop an understanding of you brand”… Therefore, make sure posts are ON BRAND!

Consistence and stability are both key to maintaining an authoritative position online. When sharing information, keep an even flow of communication from your company to your users. Sporadic postings may conflict with your company vision and users may lose interest in keeping up with your news feed.

Social media sites have provided companies of every size the ability to target and communicate with their customers much easier than ever before… Remaining consistent across all channels is a fundamental principle to actively connect and provide value to others. While these are only the first steps on the path to utilizing social media to its fullest potential, they are core concepts to understand and implement into your online branding strategy!

So, what do you think? What are issues you’re facing? What are some tips YOU can share with others?

– Grace

The Evolving World of Market Research

Posted: March 25, 2009 by Ben Smithee in SXSW, Uncategorized
Tags: , , , , ,

There is no denying the fact that the market research industry is evolving and changing.

For the most part, we are finally past the days of leaving a facility with a stack of audio cassettes and VHS!  I could not help but get a kick out of the amount of e-mails I received touting the new capabilities of digital audio and video recordings.  Maybe it is the Gen Y part of our company culture, but I feel as market researcher in such an innovative environment, our industry should be at the cutting edge of advancement.  On the flip side, I believe if our clients were demanding that innovation and “push of the envelope” we would have been forced to change as an industry,many moons ago.

That being said, it is such a positive sign to see our clients and companies embracing innovative technology and methodologies! Seeing companies like Skittles and Tide take the leap into SM through Twitter s a sign researchers must be able to use and harness the power of SM.  Just this past week at #sxsw we were able to implement social media such as Twitter and Facebook into the complete market research process.  Starting with recruiting respondents, progressing through an interactive digital deliverable, we were able to incorporate different elements of social media and “web 2.0” applications to fully give our client an in-depth view of their target market.

As more and more companies begin to reach out to us and others about social media and other ways of advancing their voice, it will be interesting to see the way the MR industry responds.  Afterall, when you can incorporate blended techniques and methods to provide a plethora of rich insights to your clients, doing less would be a dis-service.  We are constantly evolving and findin new ways of gaining insights, so if you see something new and creative please share it with us!  We love hearing from companies and people who can help us offer enhanced solutions to our clients and on the other side, we welcome any questions that you may have!  That is truly the essence of what the SM “revolution” is about – a platform for universal info-sharing and collaboration!

If you are interested in finding out more regarding SM tools and how they can effectively be applied, try and join us at the AMA Beyond Borders Summit on April 15th of the DFW UPA Big (D)esign Conference on May 30th.  Ben Smithee will be speaking about SM 101 and ways that you can apply different tools in your own company culture and daily life, as well as tools that you can use to add value for your clients.  He will also tackle the ever-present challenge of showing the conversion and monetization aspects of SM.