Posts Tagged ‘AMA’

Hey Everyone!!

It’s been a while and so much has been happening!  First let’s start with a few special thanks.  This past month I had the pleasure of presenting to two different wonderful groups in TX.  First was the Dallas Executive Women’s Networking Group.  Talk about an amazing group of DFW women!  Thanks so much to Therese Tetzel from Business Modern for setting that up.  Additionally, we are looking forward to working with the Business Modern team in the near future!

The second presentation was for the Preston Trail Job Network.  Blane Cox asked if I would present to his group on the value of Twitter for the job search process.  We had a great turnout and the audience was definitely engaged and ready to learn.  I have received so many great e-mails from audience members since the presentation and I look forward to the chance to help them out in the future!  If you are looking for a pool of talent in the DFW area, definitely check them out.

I am also extremely proud to announce a few more dates to put on the calendar for 2009!  On August 27th I will be presenting at the AMA Fort Worth Executive Luncheon.  I’m definitely looking forward to meeting the Fort Worth crowd.  October brings the 2009 Annual QRCA Conference and I’ll have the opportunity to help share with my colleagues on how SM is influencing the market research industry.  Last year was my first time to attend the conference and I had an amazing time!!  The QRCA group is such a great group of peeps and one that knows how to have a great time as well.  November is going to be an exciting time as well.  I will be making the trip with my friend and fellow QRCA member Abby Leafe to present in Marrakech Morocco at the 2009 ESOMAR Summit.  ESOMAR is a great organization that really helps to set a standard in market research and having the opportunity to visit Morocco is ridiculously exciting.

Changes and Updates

Coming up in days is something we are VERY excited about – the launch of our new website!  We have been reviewing and testing the pre-launch site has been work, but it was definitely worth the wait as Singularity Design has done such an amazing job.  I know you will enjoy it and we are looking forward to your feedback.

Having a career that puts me on the road and in the air quite often gives me the opportunity to meet wonderful people all over the world.  Recently, I have tried to meet with our online friends and followers in every city I visit.  In the spirit of creating “real life” connections with those who I communicate with online, look for new updates titled “Spych In Real Life.”  These updated will feature the great friends and people I get the chance to meet “In Real Life” on my travels.  If we haven’t had the chance to connect online I look forward to it in the future.  I love meeting our Facebook friends and Twitter followers!

More big changes for Spych in store for the future, and look for the launch announcement about the new website!

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This past Friday was the DFW AMA Market Research SIG meeting and I was asked by Paul Maynard of Zachry Associates to present.  The meeting was absolutely great!  To start with, the attendance was phenomenal we had over 40 people in attendance and everyone was engaging and excited to learn and share!

The presentation Keynote is has been uploaded to slideshare.net and can be found here.  Please let me know if you have any questions, thoughts, suggestions or comments!  In fact, @me on twitter, or even give me a call on my cell – 215-501-2341.  I would love to hear from you and know what I can help you do with your business!

So, what’s coming up?  I am in talks with the Dallas Executive Women’s Group for a future presentation, and this Friday and Saturday is the much anticipated DFW Big (D)esign Conference!!!  I am so excited to meet everyone coming to the conference and the pre-conference mixer at Cohabitat in Dallas.  Elysa Rice and I have been working hard and will be prepared to meet the challenges and questions our audience has for the 10AM session.

All of you qualitative researchers out there: If you are not a member of QRCA – You SHOULD be!! Go check it out www.qrca.org.  I am very active and would love to speak with you about it if you have any questions!

Last but definitely not least, I will be in the Bay Area in SF on June 3-5 and am planning to meet for an awesome event with Jenny Blake @jenny_blake, Jun Loayza @junloayza, Jamie Varon @jamievaron and a ton more!  The tweetup is going to be amazing and if you live in or plan on being in SF area, you have to come to the tweetup on June 4th!

Until next time!

Ben

Feast or Famine

Posted: April 29, 2009 by Ben Smithee in AMA
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Those of you know are in the market research industry are well-aware of the cyclical nature of our business.  In addition to the natural economic fluctuations, we face all of the market characteristics that a stock broker would. e.g. mergers, acquisitions, leadership change etc…  All of these things tend to affect the flow of research that brands and companies conduct.

Luckily for us, the famine seems to have ended and things are beginning to pick back up!  For now, we hang-on, dig in and enjoy the ride.  Dave and Elizabeth will be off shortly on a practical world tour as I will be speaking at the AMA MR SIG and at BigD, as well as working on two other potential Spych projects.  This influx of time consuming tasks is the major cause for the lack of a recent update, but not to worry, we will keep you updated!

Things are really starting to take shape with the new website design as we have signed off on the final design and are moving into the production phases.  Everyone is excited and the demos I have seen are phenomenal.  It will be cool to see a totally new looking site in the MR realm.  The next task is revamping our business cards.  We are looking for a cool design and for the right printer.  I recently received some great samples from BLANKS in Dallas and they look great.  I will continue to browse and narrow the choices as we begin to formalize a design.  If you have any thoughts or suggestions feel free to let me know!!!

I will be traveling back to Dallas for a good part of May and hopefully if we have not had a chance to meet yet, we should!!  Feel free to give me a shout via twitter or any other channel through our website and I will make every effort to find a way to meet up and chat.  The Spych consumer team is still brewing and we will be reaching out to teens and young adults everywhere in a short time.  It will be such a cool way for you to stay connected with the companies that you love and help give a voice in the production and ideation process that goes into the products you buy.  If you have ever asked “why doesn’t ___ make this” or “__ company should do this,” then the Spych consumer team is your way to finally voice your opinion.  We are working toward bringing you some of the most popular companies as well as some local smaller shops that you can help take to the main stage!  More updates to come!

What companies would you like to work with and give advice to?

As I wind down from the American Marketing Association Beyond Borders Summit, I wanted to let you know what all occurred.

I was lucky enough to have the chance to speak to a wonderful group of marketers, advertisers, researchers, communicators and more!  The turnout for our Social Media related to marketing was amazing!  We had a full room with some folks waiting in the doorway!  So, thanks to everyone that was able to make it out and make this such a success.  There were tons of great questions and feedback.  The DFW AMA team was such a pleasure to work with and their excitement and eagerness to grow and enhance makes their organization a great opportunity for both the young professional or soon to be college grad, and the seasoned pro!

The best part about the summit was the opportunity to meet so many tremendous people.  Having the chance to sit down and speak with great people like  Rhonda Shasteen from Mary Kay,  Xiaoyan from GfK Roper, and JoAnne Crist from Neiman Marcus was amazing.  Another great thing about the summit was running into other young successful professionals like Michelle Williams, Wes Bates and Landon Sloan.  Their dedication and passion for making a difference is definitely inspiring and encourages me to keep pressing forward to set new standards.

If you missed the Summit and are interested in seeing what AMA is all about, you’re in luck!

The DFW AMA Market Research SIG is meeting on May 22!  Paul Maynard from Zachry Associates is hosting the meeting and it will be a great opportunity for young professional and students to meet and talk with seasoned industry pros and hopefully everyone will learn something new!  I am honored with the opportunity to speak to the group about market research and how social media and the web2.0 world can be applied.

Feel free to reach out to me if you have any questions and I will post more info about the meeting as soon as I receive the specifics!

Posted: April 8, 2009 by Ben Smithee in AMA
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Sorry for the delay in updates!

Great things have been going on with the new Spych website set to launch in May!  Singularity Design has been working extremely hard and we have seen the beginning design iterations.  They look amazing!  Can’t wait to show everyone.  Also,  I have been preparing for the upcoming AMA Beyond Borders Summit in Dallas on April 15th.  The topic of the discussion will be social media and how it is changing the way we communicate across borders and how we as marketers and researchers can apply social media tools to our business.

We had a great meeting with some friends from Good Karma Consulting and they have a new product coming out that will be very useful and hip tool for researchers – KarmaCollage!  Keep a eye out for it, and we will give you updates as well.

’til next time,

Ben

Heading to Dallas for meetings next week before the AMA summit and will then be off to Austin for some video editing with John.

The Evolving World of Market Research

Posted: March 25, 2009 by Ben Smithee in SXSW, Uncategorized
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There is no denying the fact that the market research industry is evolving and changing.

For the most part, we are finally past the days of leaving a facility with a stack of audio cassettes and VHS!  I could not help but get a kick out of the amount of e-mails I received touting the new capabilities of digital audio and video recordings.  Maybe it is the Gen Y part of our company culture, but I feel as market researcher in such an innovative environment, our industry should be at the cutting edge of advancement.  On the flip side, I believe if our clients were demanding that innovation and “push of the envelope” we would have been forced to change as an industry,many moons ago.

That being said, it is such a positive sign to see our clients and companies embracing innovative technology and methodologies! Seeing companies like Skittles and Tide take the leap into SM through Twitter s a sign researchers must be able to use and harness the power of SM.  Just this past week at #sxsw we were able to implement social media such as Twitter and Facebook into the complete market research process.  Starting with recruiting respondents, progressing through an interactive digital deliverable, we were able to incorporate different elements of social media and “web 2.0” applications to fully give our client an in-depth view of their target market.

As more and more companies begin to reach out to us and others about social media and other ways of advancing their voice, it will be interesting to see the way the MR industry responds.  Afterall, when you can incorporate blended techniques and methods to provide a plethora of rich insights to your clients, doing less would be a dis-service.  We are constantly evolving and findin new ways of gaining insights, so if you see something new and creative please share it with us!  We love hearing from companies and people who can help us offer enhanced solutions to our clients and on the other side, we welcome any questions that you may have!  That is truly the essence of what the SM “revolution” is about – a platform for universal info-sharing and collaboration!

If you are interested in finding out more regarding SM tools and how they can effectively be applied, try and join us at the AMA Beyond Borders Summit on April 15th of the DFW UPA Big (D)esign Conference on May 30th.  Ben Smithee will be speaking about SM 101 and ways that you can apply different tools in your own company culture and daily life, as well as tools that you can use to add value for your clients.  He will also tackle the ever-present challenge of showing the conversion and monetization aspects of SM.

AMA Beyond Borders – April 15th in Dallas

Posted: March 5, 2009 by Ben Smithee in AMA
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Just got the news that I will be speaking at the Beyond Borders conference in Dallas on April 15th! http://secure.lenos.com/lenos/jb/Pre/BeyondBorders/

Let me know if you plan on attending!

More info to come!