Posts Tagged ‘@spychresearch’

This past Friday was the DFW AMA Market Research SIG meeting and I was asked by Paul Maynard of Zachry Associates to present.  The meeting was absolutely great!  To start with, the attendance was phenomenal we had over 40 people in attendance and everyone was engaging and excited to learn and share!

The presentation Keynote is has been uploaded to slideshare.net and can be found here.  Please let me know if you have any questions, thoughts, suggestions or comments!  In fact, @me on twitter, or even give me a call on my cell – 215-501-2341.  I would love to hear from you and know what I can help you do with your business!

So, what’s coming up?  I am in talks with the Dallas Executive Women’s Group for a future presentation, and this Friday and Saturday is the much anticipated DFW Big (D)esign Conference!!!  I am so excited to meet everyone coming to the conference and the pre-conference mixer at Cohabitat in Dallas.  Elysa Rice and I have been working hard and will be prepared to meet the challenges and questions our audience has for the 10AM session.

All of you qualitative researchers out there: If you are not a member of QRCA – You SHOULD be!! Go check it out www.qrca.org.  I am very active and would love to speak with you about it if you have any questions!

Last but definitely not least, I will be in the Bay Area in SF on June 3-5 and am planning to meet for an awesome event with Jenny Blake @jenny_blake, Jun Loayza @junloayza, Jamie Varon @jamievaron and a ton more!  The tweetup is going to be amazing and if you live in or plan on being in SF area, you have to come to the tweetup on June 4th!

Until next time!

Ben

Feast or Famine

Posted: April 29, 2009 by Ben Smithee in AMA
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speaking-badge1

Those of you know are in the market research industry are well-aware of the cyclical nature of our business.  In addition to the natural economic fluctuations, we face all of the market characteristics that a stock broker would. e.g. mergers, acquisitions, leadership change etc…  All of these things tend to affect the flow of research that brands and companies conduct.

Luckily for us, the famine seems to have ended and things are beginning to pick back up!  For now, we hang-on, dig in and enjoy the ride.  Dave and Elizabeth will be off shortly on a practical world tour as I will be speaking at the AMA MR SIG and at BigD, as well as working on two other potential Spych projects.  This influx of time consuming tasks is the major cause for the lack of a recent update, but not to worry, we will keep you updated!

Things are really starting to take shape with the new website design as we have signed off on the final design and are moving into the production phases.  Everyone is excited and the demos I have seen are phenomenal.  It will be cool to see a totally new looking site in the MR realm.  The next task is revamping our business cards.  We are looking for a cool design and for the right printer.  I recently received some great samples from BLANKS in Dallas and they look great.  I will continue to browse and narrow the choices as we begin to formalize a design.  If you have any thoughts or suggestions feel free to let me know!!!

I will be traveling back to Dallas for a good part of May and hopefully if we have not had a chance to meet yet, we should!!  Feel free to give me a shout via twitter or any other channel through our website and I will make every effort to find a way to meet up and chat.  The Spych consumer team is still brewing and we will be reaching out to teens and young adults everywhere in a short time.  It will be such a cool way for you to stay connected with the companies that you love and help give a voice in the production and ideation process that goes into the products you buy.  If you have ever asked “why doesn’t ___ make this” or “__ company should do this,” then the Spych consumer team is your way to finally voice your opinion.  We are working toward bringing you some of the most popular companies as well as some local smaller shops that you can help take to the main stage!  More updates to come!

What companies would you like to work with and give advice to?

So Much to Update!

Posted: March 2, 2009 by Ben Smithee in Uncategorized
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This past week was an amazing week!

I was in TX and had several extremely productive meetings!  I reconnected with some current contacts and made several new potential partners and friends for Spych.  A couple updates at a glance:

  • Spych at SXSW interviewing attendees, speakers, panel members
  • Ben to speak at 2009 DFW UPA Big (D)esign Conference at the Art Institute of Dallas – May 30th co-presenting with Elysa Rice of http://www.genpink.com
  • Additional potential speaking engagements – AMA Beyond Borders, AMA Market Research SIG
  • Met with Michaela Mora who will be working with the Spych team for the SXSW festival – Excellent Quant researcher
  • Further developed relationship with Zachry Associates – great things to come!!!
  • John Snowden – http://blip.tv/file/1452958/ will be the lead videographer for the SXSW Spych Interviews – Check out his great work!!
  • Several new potential partners interested in Social Media and Marketing Spych workshops

Those just to name a few, plus more exciting news and updates as they develop!

In addition, We are soon to reveal the new look for Spych!  We should receive final materials from Singularity – http://www.singularitydesign.com the new look is great and we hope that you will be equally excited about it!

We have also made many new friends on Twitter and hope to get the chance to interview some key bloggers and social media gurus down in Austin.  If you are going to attend SXSW follow us – spychresearch – on twitter and get the latest updates!

All for now!!