Technology Driven Market Research Event – Chicago

Posted: May 2, 2011 by Ben Smithee in Market Research, Spych In Real Life
Tags: , , , ,

We’re on-site at the 2011 IIR Technology Driven Market Research Event here in Chicago this week!

John Snowden is out here with us, and we will be live-tweeting and video blogging on behalf of the Greenbook Blog, New Qual Blog, and IIR.

Look for updates from us with one on one interviews from attendees and speakers, and follow along with us by checking out the #TDMR hashtag.  Do you have any questions for any of the attendees or speakers?  What are you most excited about for the future of Market Research, specifically regarding technology?

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  1. Marketing Research is ” the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance.

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