Archive for the ‘Spych In Real Life’ Category

Happy Monday!

As most digital marketers now know, Facebook Insights has been upgraded.  If your content strategies are driven by what consumers are saying &/or engaging with (we hope this is everyone…), this is great news & can be a useful tool for your team!

There are many websites & blogs talking about this, mostly regurgitating what Facebook sent out in their original announcement, which you can check out here.  While working on the June social media report for Aidmatrix Digital Ball (check out this awesome, philanthropic event in November!) our team dove into the new insights, & we wanted to share our internal notes highlighting some of the updates we see valuable.  So, here they are in pretty much the same way we emailed them internally — enjoy!

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  • The “Overview” nav is straightforward and nothing too useful at this level (other than general updates we’re use to). That said, the sub-nav once you click into something (“Page Likes”, for example) is pretty sweet.
  • From the “Overview” nav, when you click down into “Page Likes”, “Post Reach” or “Engagement” that’s when it starts to get cool. The first thing you’ll notice is how to change the dates — it’s just a slick sliding scale you simply drag with the mouse which is really convenient for assessing spikes, drops, etc. 
  • Within the “Page Likes” tab at the bottom is the “Where Your Likes Came From” section. This will provide some valuable info for any brands (definitely some of our retail/resto brands) putting a lot of emphasis on mobile engagement.
  • From here, you can click over into the “Page Visits” tab which is even cooler — telling you what tabs on the page people hit, breaking out check-ins really nicely & graphically representing “External Referrals”.
  • Now, let’s look under the “Posts” nav. Within this, under the “All Posts” sub-nav, you can toggle the “Reach” section to a couple different options. The one I find interesting is the “Fans/Non fans” options as this shows the breakdown of your reach in great detail. You can see what was engaging within your fan base but, more importantly, what was popular outside of the current fans to then reach new consumers & grow the network.
  • While we’re talking about toggling here, the “Engagement” tab has an option to show us the number of “Post Clicks”. From what I recall, we have always just been able to see likes, comments or shares, but this now allows us to show how many people clicked into the post, regardless of whether they took any action. It’s great to know how many people are technically making a click commitment to posts (where we couldn’t have known this before), but we can also dive in to see the % of how many click vs. like/comment/share, etc. All good things to dive deeper into.
  • Also under “Engagement”, you can toggle this to provide an “Engagement Rate” to save time on calculating it. This also takes into account the clicks mentioned above.
  • The “When your Fans are Online” tab is a cool visualization showing optimal times to post based on the page fans habits, instead of industry norms & guesstimates. 
  • The “Best Post Types” is really just a clean summary of the “All Posts” section, but will definitely save some time.
  • The last nav button, “People” (so there is Overview, Page, Posts, People), has all the demo information, but also has cool “People Reached” & “People Engaged” tabs which show those things as subsets of your total demo — pretty cool stuff.

If you think we missed something that could be valuable for others — or you have some tips outside of these — please let us know in the comments!

Have a great week,

The SPYCH Team

We’re on-site at the 2011 IIR Technology Driven Market Research Event here in Chicago this week!

John Snowden is out here with us, and we will be live-tweeting and video blogging on behalf of the Greenbook Blog, New Qual Blog, and IIR.

Look for updates from us with one on one interviews from attendees and speakers, and follow along with us by checking out the #TDMR hashtag.  Do you have any questions for any of the attendees or speakers?  What are you most excited about for the future of Market Research, specifically regarding technology?

Spych IRL #2

Posted: August 20, 2009 by Ben Smithee in Spych In Real Life
Tags: , , , ,

Today was the DFW American Marketing Association Executive Luncheon in Dallas.  It was a great event where Dana Williams and Ginger Hardage from Southwest Airlines presented on building brand culture.  Along with the great presentation, I was able to meet several great attendees, one of them being Kristy Hoover.  You can find Kristy here on Twitter – @Marketingjedi.  I have have run into her several times in the digital realm but we finally got the chance to meet In Real Life (IRL) today at the luncheon!  She is absolutely great and you should take a moment to reach out and get to know her as well.  We have worked with her company M/A/R/C on a few occasions in the past and hopefully we will have the opportunity to collaborate even more in the near future!!

If you are in the DFW area, we hope you can make it out to next week’s Ft. Worth Executive Luncheon at the Ft. Worth Club.  There will be a great opportunity to network and connect with other Rockstars in the DFW Metroplex.  I have the honor of presenting, and hope to get the chance to meet another great person for Spych IRL #3.

Spych IRL #2 - @SpychResearch with @MarketingJedi

Spych IRL #2 - @SpychResearch with @MarketingJedi

Spych In Real Life #1

Posted: August 15, 2009 by Ben Smithee in Spych In Real Life
Tags: , ,

So, I was playing around with Animoto yesterday, and made a fun 30 sec clip of some pics I had of our team.  After all, sometimes you only get to see us in the capacity of the research facility or in the backroom :) I hope you enjoy them and check out Animoto to make your own.