Technology Driven Market Research Event – Chicago

We’re on-site at the 2011 IIR Technology Driven Market Research Event here in Chicago this week!

John Snowden is out here with us, and we will be live-tweeting and video blogging on behalf of the Greenbook Blog, New Qual Blog, and IIR.

Look for updates from us with one on one interviews from attendees and speakers, and follow along with us by checking out the #TDMR hashtag.  Do you have any questions for any of the attendees or speakers?  What are you most excited about for the future of Market Research, specifically regarding technology?

Spych IRL #2

Today was the DFW American Marketing Association Executive Luncheon in Dallas.  It was a great event where Dana Williams and Ginger Hardage from Southwest Airlines presented on building brand culture.  Along with the great presentation, I was able to meet several great attendees, one of them being Kristy Hoover.  You can find Kristy here on Twitter – @Marketingjedi.  I have have run into her several times in the digital realm but we finally got the chance to meet In Real Life (IRL) today at the luncheon!  She is absolutely great and you should take a moment to reach out and get to know her as well.  We have worked with her company M/A/R/C on a few occasions in the past and hopefully we will have the opportunity to collaborate even more in the near future!!

If you are in the DFW area, we hope you can make it out to next week’s Ft. Worth Executive Luncheon at the Ft. Worth Club.  There will be a great opportunity to network and connect with other Rockstars in the DFW Metroplex.  I have the honor of presenting, and hope to get the chance to meet another great person for Spych IRL #3.

Spych IRL #2 - @SpychResearch with @MarketingJedi

Spych In Real Life #1

So, I was playing around with Animoto yesterday, and made a fun 30 sec clip of some pics I had of our team.  After all, sometimes you only get to see us in the capacity of the research facility or in the backroom I hope you enjoy them and check out Animoto to make your own.